Tuesday, June 20, 2006

1990's adapted hierarchy of needs

In the 1990's 3 steps were added to the hierarchy of needs:

6. Aesthetic needs - appreciation and search for beauty, balance, form, etc.
7. Self-Actualization needs - realising personal potential, self-fulfillment, seeking personal growth and peak experiences.
8. Transcendence needs - helping others to achieve self actualization.

The first must be fulfilled to get to the second and so on,... some examples

You can't motivate someone to achieve their sales target (level 4) when they're having problems with their marriage (level 3).

You can't expect someone to work as a team member (level 3) when they're having their house re-possessed (level 2).


Check the Patéo Consulting website for a good visual

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