Cold Calling Is Still An Effective Sales Tactic If Done Right
The obituary for cold calling is premature. While in the perfect world, your phone would be ringing off the hook all day with clients offering you business, the reality is that if you want business, you need to go after it, and cold calling is an effective sales tactic if it's done properly.
But many small business people would rather spend an entire day in a dentist's chair than go cold calling. Does the thought of cold calling makes your stomach drop to your toes? These cold calling tips won't eliminate your fear, but they will help you make cold calling a more successful experience.
- Focus on the goal when cold calling.
- Research your markets and prospects.
- Prepare an opening statement for your cold call.
- What should be in the opening statement of your cold call?
- Prepare a script for the rest of your cold call.
- Ask for an appointment at a specific time when cold calling.
- Remember that gatekeepers are your allies not your foes.
- Do your cold calling early in the morning, if possible.
- Be persistent when cold calling.
- ...
And above all, practice, practice, practice. While cold calling may never be much fun for you, you can get better at it, and the more you practice cold calling, the more effective a sales tactic it will be. So get your script and your call list together and reach for the phone. The people who want to do business with you are out there - but you have to let them know about you first. ;-)
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